Columbian pay-TV market set to pass more than 5MN homes


Details

Gabriel Miramar-Garcia

| 06 November 2015





The Colombian pay-TV market will reach 5.3 million households by 2018, research from Dataxis has revealed.


According to the data, this would represent a 3.4% increase when compared to the end of 2015.

The firm also found that households with cable pay-TV services will account for 64.8% of total pay-TV households in Colombia in 2015. Dataxis forecasts that this will remain the leading delivery network by 2018, although its market share will diminish over the years, due to a challenging economic environment, along with an increased competition.

Satellite networks on the other hand will increase their market share from 30% in 2015 to 34.9% in 2018, while IPTV will grow from a 5.2% share in 2015 to 7.4% by 2018.

Although Colombia is the country with the fourth-largest pay-TV subscriber base in Latin America, Dataxis noted that legal pay-TV household penetration will remain relatively low, at 40.9% by year-end 2015. Dataxis believes that the proportion of households with legal pay-TV services will decrease to 39.3% by 2018.

The América Móvil group – owner of Claro TV – dominated the market with 43% share as of the second quarter, followed by AT&T (DirecTV) with 21.5%. In a close third place, Colombian company UNE reached 20.3% of total pay-TV market. Telefónica (Movistar TV) is fourth with only 8.9% of the market.

In turn, Dataxis forecasts in its report that total pay-TV revenues will reach $884 million by 2018, with total ARPU being $13.89. Satellite services will generate 50.9% of total revenues, cable operations will represent 43.7% and IPTV will represent the remaining 5.4%.