Spanish millennials prefer Internet to TV


Details

Juan Fernandez Gonzalez

| 07 November 2015





Internet consumption is rocketing among Spanish millennials, while fewer seem to be spending their time in front of the TV.


The trend, revealed by a report from Spain's Comisión Nacional de los Mercados y la Competencia (CNMC), shows 93.3% of youngsters over 16 years old like to use to the Internet, while 82% watch TV regularly.

Among those watching TV, almost 14% sit in front of it for more than 15 hours per week, while such long consumption hours are only found in 8% of millennial Internet users.

The report, which describes domestic consumption habits, also shows 34.7% of Spaniards watch online video at least once a week, with short videos and series the preferred content. But, as pointed out by previous reports, paying for watching online and over-the-top (OTT) content is not popular, and only 7.9% of connected homes do it.

Only one in three families that pay for online content have a video-on-demand (VOD) subscription, a figure pointing to a very undeveloped OTT, VOD market.