Telefónica taps Amdocs in Argentina


Details

Juan Fernandez Gonzalez

| 12 November 2015





Telefónica has selected the Amdocs big data store solution for its operations in Argentina in order to collect, store and gain actionable business insights.


The announcement illustrates the increasing cooperation between Telefónica and Amdocs in the data management domain, following similar agreements for operations in Chile and Peru.

Amdocs will implement an operational data store for Telefónica Argentina that aggregates data from numerous sources including billing, ordering or customer management. Using the Amdocs Logical Data Model (aLDM), the data store aims to provide one holistic view of the customer across Telefónica Argentina's wireless and wireline lines of business.

"By ensuring our business has access to critical reports and dashboards from day one of the new systems going live, this data initiative with Amdocs will allow us to proactively manage and offer a better customer experience," said Luciana Barrera, CIO of Telefónica Argentina.

"This operational data store, pulling in data from a broad range of operational sources, will accelerate business value for Telefónica Argentina by enabling it to rapidly extract, aggregate and process data, thus gaining deep insight into its customers and their experience," added Manuel Zepeda, division president for the Caribbean and Latin America region at Amdocs.