T-Mobile USA launches zero-rated Binge On video service


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Michelle Clancy

| 12 November 2015





T-Mobile has launched BingeOn, a zero-rated mobile video service.


The wireless operator's Simple Choice customers who are also subscribers of HBO, Hulu, Netflix, SHOWTIME, Sling TV, STARZ, WatchESPN and others can now access those services on-the-go without touching their data caps. More streaming services on the way, it said.

In a move designed to throw down the competitive gauntlet, T-Mobile is also including Verizon's Go90 and AT&T's DirecTV/Sling TV streaming services in Binge On.

"With Binge On, video streams free from 24 streaming services to start, and more to come," said John Legere, president and CEO of T-Mobile USA. "Only T-Mobile would find a way for customers to watch unlimited HBO, Hulu, Netflix, Sling TV and more ... without eating into their LTE data, while the duopoly [AT&T and Verizon] is squeezing consumers with overage fees and over-buying. T-Mobile is unleashing entertainment and giving customers exactly what they want."