NexStreaming implements MediaMelon QBR Technology to enhance video streaming


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Editor

| 12 November 2015





Aiming to improve adaptive bitrate (ABR) streaming to consumer devices, multiscreen HLS player SDK provider NexPlayer has entered into partnership with MediaMelon.


The partners believe that by integrating QBR technology with the streaming player, they can enable video service providers to deliver premium quality in network-constrained situations, lowering costs and improving video performance for TV everywhere services.

MediaMelon QBR-enabled NexStreaming players are said to be able to improve ABR adaptation by adjusting video bitrates based on video quality considerations, content analysis and buffer management. MediaMelon claims that its QBR can lower bitrate requirements for video streaming while also reducing content quality variance substantially, thereby eliminating video artefacts. Consequently, service providers can lower costs for both CDN and storage usage, and provide better quality of experience for the end user.

"The combination of technologies [allows] viewers watching QBR-powered video to enjoy more video, at higher quality" remarked MediaMelon CEO Kumar Subramanian. "These longer viewing times also improve monetisation for the service provider, enabling more advertising opportunities."

"The ability for QBR to deliver this quality, at lower bandwidth utilisation, and without changing the existing codecs or video formats, represents a very compelling proposition," added NexStreaming VP Carlos Lucas. "The reduction in bits streamed also results in lower start delay, and buffering in congested networks."