Grey Juice Lab opens Middle East and Africa commercial hub


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Editor

| 13 November 2015





Premium VOD service provider Grey Juice Lab has strengthened its Middle East and Africa presence with the opening of a new regional content marketing and commercial hub in Dubai.


The new office in Dubai Media City will be under the direction of MEA regional director Remi Olivan and will aim to better serve the company's existing MEA clients whilst capitalising on the growing OTT opportunities in the region.

"This is a strategic step which demonstrates our commitment to our current and prospective customers in the Middle East and Africa," Olivan explained. "It also reflects our confidence in the growth potential of these markets. Operating in the heart of Dubai's Media City is not only important to our on-going client service and management, but we also see it as an easier way for us to work with our customers and partners across the region."

Working closely with Grey Juice Lab's HQ in Barcelona and other regional hubs in London, Paris, Buenos Aires and Kuala Lumpur, the new Dubai office will also house the company's key content marketing team. The latter are tasked with driving Grey Juice Lab's global content promotions and revenue optimisation strategy.

"As increased bandwidth and awareness pushes the demand for OTT across the Middle east and Africa, it becomes crucial for any new or existing player to not only gain access to premium content in a quick, flexible and sustainable way, but to promote and monetise that service to maximise revenue potential," added Grey Juice Lab CEO Mihai Crasneanu.