LG expands smart TV content options with Google Play Movies & TV


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Editor

| 19 November 2015




As the key holiday buying period begins in the US, CE giant LG is to give its smart TV customers the ability to watch films and TV shows through a built-in Google Play capability.



Compatible with LG's webOS Smart TV platform, as well as its earlier NetCast 4.0 and 4.5, Google Play Movies & TV will offer classics, new releases, independent films and cult films in both HDTV and standard definition formats.

The webOS Smart TV platform is claimed to make finding and switching between content options – including broadcast TV, streaming services and external devices – intuitive and fast. It also features optimised discovery to help find new sources of entertainment, such as 4KTV content from partners such as Amazon Instant Video, Netflix, YouTube, DIRECTV and others. As all the content originates from the cloud, viewers can begin watching on their TVs at home and resume watching from where they left off the next day on their smartphone, tablet or PC.

"US consumers are increasingly demanding fresh, high-quality content and we're seeing the smart TV market grow rapidly as a result," said David VanderWaal, vice president of marketing, LG Electronics USA. "Offering our consumers the best possible home entertainment experience is our highest priority and our partnership with Google to offer Google Play Movies and TV helps LG deliver more quality content options along with leading TV picture quality and a simple and fast smart TV experience powered by our webOS Smart TV platform."