MGM, Lionsgate invest in ad-funded VOD service Tubi TV


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| 20 November 2015




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Film giants Metro-Goldwyn-Mayer And Lionsgate devices have teamed to capitalise on the booming online video ad market by making a strategic investment in streaming firm Tubi TV.



The firm is a leading provider of free films and TV shows and in addition to the cash injection from the two leading Hollywood studios, it will also have access to hundreds of premium library titles from the MGM and Lionsgate libraries.

The agreement encompasses marquee titles such as Midnight Cowboy, Crash, Rain Man, and The Hurt Locker and showcases additional favourites like Pink Panther, Fargo, and American Psycho. The Lionsgate and MGM titles add to the 40,000 movies and TV shows Tubi TV has already acquired from over 200 content producers. Sandy Grushow, former Chairman of Fox Television Entertainment Group and CEO of Phase 2 Media, also joins the Tubi TV board of directors.

The new deal also comes on the back of a licensing agreement that Tubi TV signed with Paramount Pictures for films and television entertainment. Tubi TV's viewership numbers have increased 400% over the past year as audiences continue to migrate online to view high quality film and television content.

"We're excited to partner with Lionsgate and MGM and feature some of their most unforgettable movies. With this investment and partnership, Tubi TV is now the largest and best free streaming TV platform," said Farhad Massoudi, founder and CEO, Tubi TV. "Consumers want more streaming premium content without subscribing to yet another app or paying for another channel. Tubi TV's mission is to make premium content accessible to everyone, everywhere, without having to pay more. Tubi TV will always be free."