All 4 to offer VOD on Google Chromecast in UK


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Editor

| 23 November 2015




The UK’s fourth largest broadcaster, Channel 4, is teaming with Google to make its All 4 digital services available on the Chromecast media streaming device.



The All 4 digital service launched in March 2015 to replace 4oD, offering digital content and other online services in one place – including, on some devices, mobile live streaming. From 24 November, viewers will be able to use an Android mobile device or Chrome browser on their computer to cast their favourite Channel 4 content directly to their TV, using a Chromecast dongle. The service will be available from the All 4 iOS app in mid-December.

Ahead of the launch, Channel 4 has already run a new ad campaign, produced by creative agency The Outfit, demonstrating the breadth of content available across All 4 as well as the functionality of Google Chromecast.

Commenting on the launch, Carl Pfeiffer, head of distribution for Channel 4, said: “We know that Chromecast functionality has been a popular request of All 4 users, so we’re delighted to launch this side of Christmas.”

Added Dan Saunders, head of Chromecast, Northern Europe at Google: “We’re delighted to add All 4 to a growing list of content providers who have embraced Chromecast. It’s the easiest way to cast your favourite Channel 4 shows to your TV right from your phone, tablet or computer.”