China IPTV seals content deal with YOU On Demand


Details

Rebecca Hawkes

| 24 November 2015




Chinese video-on-demand (VOD) service provider YOU On Demand (YOD) has inked a deal to supply Hollywood films to Ai Shang Media (China IPTV).


China IPTV, a joint venture between China Network Television (CNTV) and Shanghai Media Group, is the only integrated for-profit IPTV platform operating across the country under the authority of public broadcaster CNTV.

CNTV controls all of China’s IPTV platforms across its 31 provinces. In each province, the local telecommunications operators provide bundled broadband and IPTV services, which carry both live TV and on-demand content from CNTV and local provincial TV stations.

With this deal, China IPTV and YOD will work exclusively to provide Hollywood movie content to all IPTV users in China. All film content China IPTV seeks for distribution will be first sourced from YOD.

“China IPTV selected YOU On Demand as one of our most favoured content partners based on the fact that YOD is already a recognised name with established service partnerships with some of the leading IPTV and OTT operators in China. We also believe that YOD can help, with its rich experience in both content distribution operations and marketing, to expedite our integration with local IPTV platforms,” said Jing Jing He, chief editor and executive vice president, China IPTV.

YOD CEO Weicheng Liu, added: “This deal is particularly significant to YOD on multiple levels. First, it makes YOU On Demand the exclusive gatekeeper of Hollywood movie content to potentially 40+ million IPTV users. Second, it provides YOD, in addition to the typical SVOD [subscription VOD] and TVOD [transactional VOD] revenue split, a separate and additional recurring revenue that will be tied to its heavy involvement in China IPTV operations and marketing and how those engines drive China IPTV growth and expansion.”