Ooyala unbundles ad analytics engine


Details

Michelle Clancy

| 24 November 2015




Online video technology provider Ooyala has released an unbundled version of its IQ video analytics product.



The unbundling means that the platform can be used to measure content performance and audience engagement alongside other video players, including those from JW Player, Brightcove, Kaltura, thePlatform, Flowplayer and YouTube.

Ooyala IQ’s multi-dimensional querying allows customers to analyse in real time the millions of analytic video based events occurring across their website or network. A set of metrics for measuring content consumption, engagement and audience reach are displayed in a simple interface, and are available via an API for added flexibility.

Companies can also compare performance across syndication partners regardless of whether the partner site uses the Ooyala player or a third-party player, allowing them to make more comprehensive business decisions.

Users can see: real-time top-performing content, trending content and viewership stats by top geographic locations (country, region, state/province, DMA); performance metrics viewed by asset or label, device type, OS, browser, domain, player and traffic source; time-series or historical view of content performance; and in-depth asset-level statistics for individual asset tracking.

“In-depth video insights should be ubiquitous and an industry standard,” said Jonathan Wilner, senior vice president of product and corporate strategy at Ooyala. “By unbundling Ooyala IQ and making it available for any content provider using any video player, we’re solving an industry need in that stretches beyond our customer base, and one that has become a business imperative for all video-related companies."