Tres60, Avalon create connected TV platform in Spain


Details

Juan Fernandez Gonzalez

| 25 November 2015




Tres60 and Avalon group have created Crearys, a development platform for connected TV and augmented reality in Spain.



For now, Crearys will focus on creating content and formats adapted to the latest viewing technologies, including smart and connected TVs, augmented reality environments and integrated advertising. But its final goal is to develop applications for different areas of interactive communications.

With regard to connected TV, Crearys intends to develop apps for smart TVs, Apple TV and Chromecast, while augmented reality will revolve around Google's CardBoard, Samsung's Gear and Facebook's Oculus.

For Tres60, the move means continued diversification after the company entered the advertising market with Tres60 Multimedia and *** partnered with Eurocom for solutions in Latin American.

While Tres60 has traditionally focused on TV network distribution in Spain through its Telson subsidiary, Avalon has experience with developing new channels to access information and manage systems for communication companies.