Yupp TV to launch Argentinean expat service


Details

Juan Fernandez Gonzalez

| 26 November 2015




Following success bringing live TV to Indian expats, Yupp TV is preparing a channel for Argentineans living abroad who can’t access their favourite shows through cable and satellite providers.



“We didn't have to look too far when we thought about our target audience,” said Damon Johnson, senior VP and GM for the Americas, Yupp TV.

The executive explains the lack of offering through his personal circumstances. “My wife and kids were born in Argentina. Our satellite provider has no Argentine TV channels. The other satellite provider has only two channels and we would have to pay US$30 for a special Spanish-language package. We can’t get cable in our neighbourhood, but the cable operator in our area has only one Argentine channel and we would have to pay extra for a Spanish-language package. It was pretty obvious that we had to address this underserved market.”

Yupp TV Argentina will target the US, Canada and Latin America (except for Argentina and Brazil) initially and then focus on other markets in 2016.

The Yupp TV app is free to download on Samsung, LG, Vizio, Sony, Hisense, Sharp, Apple TV, Tivo, Amazon Fire, and Google Chromecast as well as on Google Play, Apple iOS and Win 10 platforms.

“We’ll announce the channels soon and most are among the top ten highest rated Argentine channels,” said Johnson. “Everybody’s talking about cord-cutting, but we really see this as additive for cable and satellite packages targeted at customers that want more choices.”

The initial offer will include ten live TV channels for $10 per month.