Video forms centre of Telefónica's on-life strategy


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Juan Fernandez Gonzalez

| 02 December 2015




Revealing its new strategy to become an on-life telco, Telefónica aims to offer all digital services, with video and TV at the forefront.



By steadily increasing investment, the Spanish company intends to become one of the world's four largest audiovisual operators through to 2020.

The new plan, presented by Telefonica president, César Alierta, introduces a new business-marketing concept: the on-life telco - a company that drives connectivity so that people can choose from a world of digital possibilities.

Video is at the centre of the company’s new digital strategy, with Telefonica intending to lead distribution and management for Spanish- and Portuguese-language content, beating over-the-top (OTT) platforms.

For the last two years, the company has been increasing investment - 17% of its income has been invested – in the video and pay-TV markets http://www.rapidtvnews.com/201406113...#axzz3t4wmFr5B, to modernise its offer. The initial results include growing in Latin America - closing acquisitions like GVT - and becoming the leading operator in Spain, with over two million subs.

The new strategy builds on innovation, digitalisation and big data, which was recently cited as being key in the telcos-OTT battle.

“Big data and innovation make it possible to be faster and get to know the client better, enabling us to personalise our services,” explained César Alierta. “We are going through a revolution based on digital disruption. With everybody and everything interconnected, there are no limits for future services.”