all3media International scores new Asian format commissions


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Editor

| 02 December 2015




The international arm of leading UK indie all3media International has revealed new format commissions in Asia.



The move will see game show format Are You Normal? launch in Vietnam and a new local version of The Only Way is Essex makes its debut in China. Game show Are You Normal? Will build on its success in China with a new local version for Vietnam.

Commissioned by VTV9, the 52x60’ series will launch in January 2016 and is currently in production by Blue Ocean Communication Advertising Corporation.

Are You Normal?, which was originally produced by Zoo Productions for OWN Network, USA, airs on China’s VOD platform TenCent, where the second season has already picked up 430 million views.

all3media International will also showcase a host of new titles at the Asia Television Forum including Indian Summers, Agatha Christie’s Partners in Crime and documentary special China: Treasures of the Jade Empire.

Sabrina Duguet, SVP international format sales at all3media International, commented: “As the success of localised versions of international formats continues to build in Asia, the demand for new and innovative ideas from across the world is growing at a fast rate, as proven by this diverse range of new commissions. Innovative and unique formats, particularly those with established success in the global or regional market – such as the huge popularity of Are You Normal? in China – are hot properties throughout the region and we’re looking forward to negotiating and finalising more new commissions in Singapore.”