MTN’s VOD platform renamed VU


Details

Rebecca Hawkes

| 03 December 2015




South African video-on-demand (VOD) platform FrontRow has been rebranded VU by its owners MTN and Discover Digital.



Subscription prices for the VOD service, pronounced ‘View’, have also been cut in line with increasing competition in the market, with the MaxVU promotional option matching the ZAR99 per month offer from Naspers’ ShowMax. Subscriptions to VU are also available per weekend and on a pay-per-movie basis.

The service carries content from the large Hollywood studios, along with programming from BBC Worldwide, Endemol and Freemantle.

Subscribers can pay via credit card, an MTN mobile account or deducted from pre-paid airtime, providing there is sufficient credit. When content is streamed from VU using an MTN Sim card, connected to the ‘myMTN’ or ‘Internet’ access point names, users’ data allowances will not be eaten into.

Users of PremierVU can rent films from between ZAR15-27 each, while full access for a weekend can be bought for ZAR39.