Broadband reaches majority of US households


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Michelle Clancy

| 10 December 2015




Dovetailing with a trend to online video, a full 81% of US households get a broadband Internet service at home, an increase from 26% in 2005.


According to consumer research from Leichtman Research Group (LRG), 13% of households get a broadband Internet service while not subscribing to a pay-TV service.

Broadband now accounts for 97% of all households with Internet service at home - an increase from 91% in 2010, and 40% in 2005. About 68% of households get both broadband and pay-TV services.

The stage is set for more mobile video as well: 78% with broadband at home also access the Internet on a smartphone, compared to 52% in 2012.
Overall, 84% of households get an Internet service at home, and 69% of adults access the Internet on a smartphone. While the percentage of households getting an Internet service at home is similar to three years ago, those accessing the Internet on a smartphone increased from 44% in 2012.

About 31% of those not online at home access the Internet on a smartphone, compared to 12% in 2012.

"Nationwide, about four of every five households now subscribe to a high-speed broadband Internet service, a significant increase from about one in four households having broadband a decade ago," said Bruce Leichtman, president and principal analyst for LRG.

"As the subscriber base has expanded, and broadband users are spending more time online at home, smartphones are also making Internet access more ubiquitous. Overall, 63% of adults now get a broadband service at home and also access the Internet on a smartphone, compared to 40% in 2012."