OSN expands retail presence


Details

Rebecca Hawkes

| 14 December 2015




Middle East pay-TV operator OSN is strengthening its retail presence in the UAE through a partnership with electronics outlet Sharaf DG.



The deal will see OSN subscriptions initially available at 24 Sharaf DG stores, including its renovated showroom at Times Square Mall. This will rise to 52 outlets, including Yas Mall, Measim, Mercato, Fujiarah, and Bawabat el Sharq malls. As part of the deal, those taking out new OSN subscriptions will be given a voucher worth AED500 to spend at Sharaf DG.

“Retail expansion is part of our growth strategy to be closer to our customers and to offer them effortless access to our unmatched portfolio of premium content. We are delighted to welcome Sharaf DG as a retail partner of OSN, further strengthening our retail network and establishing us as the pay-TV network with the largest retail presence in the country,” said Ed Sawday, SVP Core Sales, OSN.

OSN, which is headquartered in Dubai, will also soon have its own outlet at Dubai Mall.