Gray Television, CW ink TV affiliate distribution extension


Details

Michelle Clancy

| 16 December 2015




US local TV provider Gray Television has enhanced its bouquet for affiliates after inking a multi-year content distribution extension with the CW Network.



The agreements include a provision for four new Gray-owned TV stations to carry the CW in Madison, Fargo, Alexandria and Laredo.

Between its existing CW stations and new affiliations, as well as the completion of several station acquisitions, Gray will own and operate CW affiliates serving 23 markets, making it the owner of the second-largest number of CW stations in the country.

"Over the past two years, we have aggressively grown and expanded our CW portfolio," said Hilton H Howell, Jr, CEO at Gray. "Meanwhile, The CW's continuing ratings increases and programme successes have made CW's programming more valuable to our audiences, clients, and MVPD partners. We are therefore thrilled to again take a bold step forward with The CW through several new affiliations as well as a longer and stronger relationship with the network."

"Gray has been a tremendous affiliate partner for The CW, and we are delighted to extend and further expand our relationship with them," said Chris Brooks, senior vice president, network distribution, The CW. "We look forward to continued growth and shared success with Gray Television, working together with their existing CW stations as well as in the new markets around the country."