Star India’s digital arm chosen as ICC licensee


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Rebecca Hawkes

| 22 December 2015




The International Cricket Council (ICC) has appointed Star India’s Novi Digital Entertainment as the exclusive licensee for digital clips of all its events for the coming four years in India.



Novi, which operates online video platforms Hotstar and Starsports.com, will be able to exploit digital clips from ICC events in addition to its existing status as regional media rights holder for live streaming of ICC events until 2023.

The new deal, which spans 2016-2019, includes eight ICC Events: the ICC U19 Cricket World Cup 2016, ICC World Twenty20 India 2016, ICC Champions Trophy 2017, ICC Women’s World Cup England 2017, ICC Cricket World Cup Qualifier Bangladesh 2018, ICC U19 Cricket World Cup New Zealand 2018, ICC Women’s World Twenty20 West Indies 2018 and ICC Cricket World Cup 2019.

“The ICC is delighted to be entering into a four-year relationship with Novi, whose online video streaming platform, Hotstar, is extremely popular and has a proven record in entertainment and sports coverage in India,” said Campbell Jamieson, general manager – commercial, ICC.