Star India acquires Asia Cup media rights


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Rebecca Hawkes

| 23 December 2015




Star India has picked up the global media rights of cricket tournament the Asia Cup for eight years, from 2016 to 2023.



The events included in the pay-TV network’s deal with the Asian Cricket Council (ACC) during this period are the Asia Cup, Women’s Asia Cup, Emerging Asia Cup and U19 Asia Cup.

ACC president Sidath Weetimuny said that the amount offered by Star India for the eight year rights deal was significantly higher than any of the council’s previous commercial contracts. “It will provide much needed funds for the development of game in Asia,” he said.

“ACC is delighted to have the Star India as media partner to the next cycle of ACC. Star has an undisputed reputation as a sports broadcaster and will guarantee increased promotion and marketing of the ACC events globally,” he added.

21st Century Fox-owned Star India already holds rights deals with the International Cricket Council (ICC) for events including the Cricket World Cup, the Board of Control for Cricket in India's domestic and international matches in India until 2018, and digital rights for the Indian Premier League (IPL) until 2017.