ThinkAnalytics to debut big data analytics


Details

Michelle Clancy

| 23 December 2015




ThinkAnalytics is gearing up to launch a new big data analytics platform at CES 2016.



ThinkBigData will complement the core ThinkAnalytics search and recommendations engine for video and is intended to give service providers insights into subscriber behaviour. These can be used to measure business success, as well as for influencing programming, marketing, content buying decisions and pricing.

Available as an SaaS hosted in the cloud (ThinkCloud) or on-premise, the new system is also designed to analyse the plethora of data from multiple sources, including the ThinkAnalytics Recommendations Engine, to measure KPIs and generate actionable data. Business decisions can then be made about content upsell, customer satisfaction, content acquisition and scheduling, and how to market services to different audiences.

Factors that can be measured include recommendation accessibility, the quality of recommendations, search quality, content discovery and viewer engagement. This helps to drive content upsell, improve subscriber satisfaction and loyalty, and influence other key business drivers.

“Instead of largely ignoring or even drowning in data, service providers and broadcasters now have a tool that makes sense of the data to measure success and feed into decision making across marketing, programming and operations,” said Peter Docherty, founder and CTO, ThinkAnalytics. “By making decisions based on actual customer behaviour, customers can optimise their service and inventory and boost satisfaction, loyalty and revenues. ThinkBigData provides operators with an advanced, action-driven platform to assist in driving key business metrics and KPIs.”