YuMe enhances programmatic ad platform for publishers


Details

Michelle Clancy

| 23 December 2015




YuMe has announced an enhanced version of its programmatic publisher monetisation platform offering, YuMe for Publishers (YFP).



The online video firm’s supply-side platform (SSP) enables publishers to monetise multiscreen inventory through a variety of sales channels, including open auction (RTB), private marketplace (PMP) and direct sales, facilitated through intuitive workflows within the user interface. The platform also provides advanced reporting on demand and sales channels, audiences and content, as well as traffic quality.

“Our goal is to enable our publishers to maximise the value of every single impression while giving them comprehensive visibility into all aspects of their monetisation needs,” said Venkat Krishnan, SVP, products, YuMe. “Our latest release provides publishers not only with big data, but with smart data that points out key revenue drivers and allows them to manage their inventory more effectively across a variety of demand sources.”

YFP will also offer publishers turnkey access to a variety of integrated demand sources, including leading brands that work directly with YuMe, demand-side platforms (DSPs) including YuMe for Advertisers (YFA) and other major third-party DSPs, providing extensive demand for incremental revenue opportunities.

“YuMe has created a platform with YFP that allows publishers like us to efficiently package and price inventory for a variety of sales channels, and receive stronger insights about our audience with advanced reporting, all within an intuitive interface,“ said Larry Weitzman, chief content officer and chief of operations, CineSport. “We’re excited about what this development can bring to the publisher marketplace.”

The release of YFP comes on the heels of this summer’s launch of YFA, the company’s programmatic demand side platform.