Sporty Solutionz wins Master Champions League media rights


Details

Rebecca Hawkes

| 24 December 2015




Indian media rights business Sporty Solutionz has been granted an exclusive deal to market the UAE’s Master Champions League (MCL) cricket tournament worldwide.



The multi-year, multi-million dollar deal with MCL’s Dubai-based promoters GM Sports will begin with the inaugural edition of the Twenty20 league in the New Year.

Beginning on 20 January and running until 13 February 2016, the MCL will include six teams comprising 90 cricketers, including famous names Saurav Ganguly, Brian Lara, Kumar Sangakkara, Virender Sehwag, Brett Lee, Jacques Kallis and Adam Gilchrist.

“The MCL is going to feature a big number of the all-time cricket greats. The league is not just generating tremendous interest in the native countries of these megastars, but this galaxy of cricket stars to be in action in the MCL is also creating a buzz the world over. The dynamics of cricket bazaar are changing. MCL is adding a new chapter to this. The league is going to be watched in four continents. Sporty Solutionz’s endeavour is to ensure MCL’s reach to every single cricket lover the world over,” said Ashish Chadha, chief executive, Sporty Solutionz.

Sam Khan, chief executive director, GM Sports, added: “We have got the global icons of cricket together to create a world class cricket league. Sporty Solutionz has a global reach in the sports media rights market. We are confident our relationship will set new benchmarks for cricket viewership. The league will be beamed across the globe.”