YuppTV launches content creators’ bazaar


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Rebecca Hawkes

| 24 December 2015




South Asian over-the-top (OTT) player YuppTV has launched a marketplace to host curated premium video content.



YuppTV Bazaar will offer video content creators supervision and a large native user base to show, market and monetise their videos across the world.

“With the proliferation of unregulated video content on the digital platform, content monetisation and visibility is a prime concern for premium video content creators who often find their content being lost in a deluge of casual user-generated content. YuppTV Bazaar is being launched as a solution that will overcome the traditional roadblocks associated with free-for-all video sharing platforms. We are confident that this development will be a major success and will empower content developers with the perfect medium to share and monetise their offerings,” said Uday Reddy, founder and CEO, YuppTV.

Content creators can upload a range of content including short films, educational videos, Web series and trailers to the OTT platform.

“In today’s digital age, with technology having changed the way many industries operate today, YuppTV’s launch of its premium video content platform YuppTV Bazaar comes as a very welcome move. By providing a medium to independent creative content creators for showcasing their works, YuppTV has taken the spirit of entrepreneurship to a new level. I support the initiative wholeheartedly and wish YuppTV and YuppTV Bazaar all success,” said Governor of Maharashtra Vidyasagar Rao at the launch.