Living Foodz cooks up HD content, Asian expansion


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Rebecca Hawkes

| 28 December 2015




Essel Group’s nascent channel Living Foodz is planning to launch an HD version with separate programming, a website, and expand its presence from the Indian subcontinent further into Asia.



“The key player behind our success is the differentiated programming on our channel. The expansion will help us broaden our viewer base as well as increase subscription revenues,” Amit Nair, business head, Living Foodz told Indiantelevision.com.

The food and lifestyle network has recruited Mumbai-based media specialist Helios Media to sell its advertising space. Brands such as Philips, Canon, Fitbit, Fortune, General Motors, HCL, Toyota and Go are already on board, which has helped increase revenues, added Nair.

A Living Foodz website and mobile application are under construction and slated for launch in early 2016, as the network seeks to establish itself as a multi-platform brand, embracing social media.

Featuring celebrity chefs and personalities such as Ranveer Brar, Gautam Mehrishi, Rocky & Mayur, Vicky Ratnani, Kunal Kapur, Rakhee Vaswani, the Indian pay-TV channel aspires to international status – and has dual-feed English and Hindi broadcasts.

“With Living, we intend to make global content for global audiences. This will be for the first time ever that original content from India will be available to audiences across the globe. We are very proud to present this new form of entertainment to our audiences,” Punit Goenka, MD & CEO, Zee Entertainment Enterprises Limited, said at the channel’s launch in September 2015.