Amazon hails holiday period for record-breaking online video sales


Details

Editor

| 28 December 2015




The Christmas selling period is typically a source of huge profits for Amazon, but 2015 proved an even more outstanding success than usual.



The online retail behemoth says it enjoyed a record-breaking holiday season with more than three million new members worldwide joining the core Prime online video service during the third week of December alone.

Record numbers of films were watched on Prime Video in 2015, with members making The Man in the High Castle the most watched TV season on Prime Video during the Christmas holiday period by 4.5 times and doubling their total viewing hours of online video titles compared with 2014.

The most popular movie watched on Prime Video during the holiday season was The Hunger Games: Mockingjay Part 1 while the most popular one watched on Christmas Day was Interstellar. The top streamed holiday movie available on Amazon Video via the company’s Fire TV service was Christmas Classics Volume 1.

“This was another great holiday season to be a Prime member, and we welcomed three million new members in the third week of December alone,” said Jeff Bezos, founder and CEO of Amazon.com. “Over 200 million more items shipped for free with Prime this holiday, and members doubled their viewing hours of Prime Video compared to last year with the Amazon Original Series The Man in the High Castle leading the way as the most watched TV season ever on Prime Video. On behalf of Amazon employees around the world, we wish everyone happy holidays and the very best for the coming year.”