Whistle gets in tune for Dude partnership


Details

Michelle Clancy

| 29 December 2015




Whistle Sports and Dude Perfect have announced an expanded multi-year partnership that makes the Dudes the network’s Brand Ambassadors.



Whistle Sports launched on 1 January, 2014 with two million subscribers on YouTube and has since grown to more than 140 million subscribers, fans and followers across multiple platforms.

The agreement brings Dude Perfect content into the network and expands Whistle Sports’ role in creating and delivering sponsorships, brand integrations, advertisements, co-promotions and commercial tie-ins with the Dudes.

“We are thrilled to announce our continued partnership with Dude Perfect, and we are especially proud that they will serve as our foundational brand ambassadors,” said John West, CEO, Whistle Sports. “We felt from our launch that they were uniquely authentic entertainers, and there was tremendous value in being tightly aligned in each other’s success. As cross-equity owners, we’re truly invested in each other’s growth, and their success over the past few years has been unparalleled. We look forward to expanding our partnership with these five awesome Dudes and their Panda mascot as we build out the Whistle Sports brand and content offerings.”

In addition to the original video content, Dude Perfect will periodically take over the Whistle Sports’ social media channels, represent the company at industry events and participate in charity efforts.

“Dude Perfect was one of earliest Whistle Sports creators and they, along with our company, have grown exponentially over the last couple years,” said Jeff Urban, president and co-founder. “This brand ambassadorship is the exciting next step in our relationship and we look forward to having Dude Perfect continue to innovate and produce great content.”