CBS passes Spanish-language Super Bowl coverage to ESPN


Details

Juan Fernandez Gonzalez

| 30 December 2015




ESPN Deportes is to broadcast Super Bowl 50 in Spanish after reaching an agreement with the official broadcaster CBS and the National Football League.



Targeting the increasing Spanish-speaking football fan community across the US, ESPN Deportes will televise the event live from Levi’s Stadium in California on 7 February 2016.

This is the first Super Bowl telecast for ESPN Deportes, even though the network extensively covers the NFL regular season for Hispanic fans.

“As the broadcaster of Super Bowl 50, it was a priority for us to find a Spanish-language partner to televise this historic broadcast and reach the NFL’s Hispanic fan base,” said Sean McManus, chairman, CBS Sports. “The ESPN Deportes presentation of Super Bowl 50 will be a great complement to our broadcast on CBS.”

To complement the live telecast, ESPN Deportes will launch multimedia coverage beginning a week before the event. The line-up on Super Bowl Sunday will feature coverage leading up to the game, including a 90-minute pre-game special.

“Super Bowl 50 is one of the most anticipated events of the year, and this agreement with CBS and the NFL presents a unique opportunity for ESPN to connect with the growing US Hispanic NFL fan base,” said Freddy Rolon, VP of programming and business initiatives, ESPN Deportes. “The Super Bowl’s golden anniversary is a great addition to our diverse portfolio of events for 2016.”