Hooq appoints Salil Kapoor as India MD


Details

Rebecca Hawkes

| 31 December 2015




Asian video-on-demand (VOD) service Hooq has appointed Salil Kapoor, former COO of Dish TV, as the managing director of its India division.



Hooq, a joint venture between Singtel, Sony Pictures Television and Warner Bros, launched its Hollywood and Bollywood VOD service in India in May 2015.

“It is an exciting opportunity for me to be associated with Hooq and lead its Indian operators since this is clearly the future of entertainment. A developing country with an interesting demographic mix, India offers several opportunities for technologies like cable, DTH and on-demand services like Hooq to co-exist,” said Kapoor.

“With growing interest in enjoying an uninterrupted viewing experience and Internet penetration on the upswing, more and more time-stressed viewers prefer enjoying their daily dose of entertainment at their convenience. The freedom of enjoying premium content from anywhere and at any time clubbed with better Internet connectivity and growing smartphone penetration will drive the subscriber growth for Hooq,” he added.

Salil was COO at direct-to-home (DTH) operator Dish TV for over seven years before moving to Hooq. Before that, he held executive positions at LG, Microsoft and Samsung.