Prime Focus to virtualise Miramax content production


Details

Michelle Clancy

| 03 January 2016




Prime Focus Technologies (PFT) is to assist Miramax in virtualising its content supply chain and production workflows.



PFT will use DAX, part of the CLEAR Media ERP Suite, to reduce content turnaround times, enhance efficiencies and drive creative enablement. DAX allows for the secure exchange, collaboration and distribution of work-in-progress materials throughout the content creation lifecycle.

This includes accessing who viewed, liked, shared and downloaded content (takes, scenes, cuts and complete films/episodes), incorporating user comments and time-code stamps for content review and approvals, transcoding, batch watermarking, image management and more.

“In utilising PFT’s production solutions, DAX and Digital Dailies, Miramax’s creative teams can view in-process production content and access it in a secure on-the-go manner,” said Patrick Macdonald-King, president, North America, PFT. “PFT recently expanded upon the patent for DAX and Digital Dailies technology, demonstrating the continued evolution and development of the software.”