Quickplay launches TV Lite for supporting skinny TV bundles


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Michelle Clancy

| 05 January 2016




Quickplay has announced TV Lite, an over-the-top (OTT) solution designed to enable content programmers and operators to roll out branded and configurable skinny TV bundles.



Skinny TV provides an alternative to the traditional pay-TV bundle by enabling operators and content providers to offer streaming packages with smaller, targeted bundles of premium content at a reduced cost to the typical entry-level subscription package.

Operators and content programmers can use Quickplay’s software-defined headend capabilities and managed service to power the solution, and the media enrichment and merchandising service to configure storefronts, build and deploy their own versions.

Quickplay offers support for 20 to 50 high definition (HD) live linear over-the-top (OTT) channels and cloud DVR, in addition to a pared-down catalogue of video-on-demand (VOD) content.

In a recent study by Digitalsmiths, nearly 77% of respondents indicated a preference for consuming content via an à-la-carte model, indicating a seismic shift in the demand for content. The move towards slimmer bundles enables operators and content programmers to provide a number of alternative, tailored packages to tackle changing consumer preferences and in turn, drive viewership and revenue.

“Consumers are demanding premium, targeted content bundles at lower price points. With rising subscriber losses and changing preferences, the industry is on the verge of a significant shift. From Quickplay’s perspective it is critical to be at the forefront of this revolution,” said Wayne Purboo, CEO and co-founder of Quickplay. “The added flexibility and control to create leaner, targeted bundles will ensure that operators and content programmers are able to further leverage their OTT and content investments, while gaining from the simplicity, speed, and disruptive economics of a managed service model.”