Yahoo pulls the plug on video hub


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Editor

| 05 January 2016




Despite ending 2015 with something of a flourish with content deals, Yahoo’s video ambitions have taken a blow with the closure of its Yahoo Screen video hub.



Yahoo Screen was launched in September 2013 and acted as the site for a whole variety of clips and longer-form content encompassing drama, comedy, original series and sport. The site attracted a number of key content companies such as Viacom and Sony Pictures Television, who in 2014 brought the sixth season of the Community comedy series to the online video hub.

Now though Variety reports that the online giant plans to move video properties from Yahoo Screen to the company’s many digital magazines, where like-minded content can sit side by side. Streamed concerts from Yahoo Screen’s Live Nation channel, for instance, can now be surrounded with content from Yahoo Music.

“At Yahoo, we’re constantly reviewing and iterating on our products as we strive to create the best user experience,” Variety quoted a Yahoo rep as saying. “With that in mind, video content from Yahoo as well as our partners has been transitioned from Yahoo Screen to our Digital Magazine properties so users can discover complementary content in one place.”