Atresmedia lights up Times Square following Hispanic success


Details

Juan Fernandez Gonzalez

| 06 January 2016




Aiming to increase their visibility in the US, Atresmedia's international networks have been granted space on Times Square's screens.



The group has become the first Spanish media group to advertise on one of the most sought after publicity spaces, seen by nearly 450 million visitors every year.

Following success among Hispanic and Latin American viewers due to several distribution deals signed during 2015, Atresmedia's three international channels - Antena 3 Internacional, Atreseries and ¡Hola! TV – are looking to continue strengthening their position among the American Spanish-speaking audience.

At the end of 2015, Atresmedia Internacional announced it had reached 31 million households across pay-TV platforms in the US, Latin America and Europe.

Atreseries has been at the forefront of the group during 2015, as it launched on Movistar across Peru, Chile and Colombia, as well as on Puerto Rico's Liberty, Panama's Cable Onda and DirecTV across the US. Indeed, its rapid success in the Americas made Atresmedia premiere the network in Spain as a free-to-air, DTT channel.

In addition, Antena 3 Internacional has focused on increasing distribution in the US, inking, among others, a deal with Dish Latino.

¡Hola! TV, which currently targets 11 million viewers, has also increased production efforts, filming over 550 hours of original, celebrity-related video material.