Cisneros expands into programmatic audio advertising in LATAM


Details

Juan Fernandez Gonzalez

| 08 January 2016




The Cisneros company Audio.ad is to partner with Triton Digital to delve into the programmatic audio advertising business in Latin America.



The partnership enables the programmatic buying and selling of Audio.ad's network of online and mobile audio inventory through the Triton Digital audio ad exchange, a2x.

The platform's automated method of buying and selling ad impressions facilitates rapid and precise transactions. To deliver personal, targeted ads, a2x integrates consumer data with information on online purchase intent, household demographics and behavioural propensities, allowing advertisers to reach highly targeted audiences in real-time.

“We are thrilled to partner with Triton Digital. Through this partnership, Audio.ad is now exclusively operating Triton's a2x in Latin America, creating a one-stop shop for all audio advertising markets in the region,” said Gonzalo Alonso, managing director of Audio.ad, a company purchased by Cisneros nearly a year ago.

“As a leader in Latin America and the US Hispanic digital audio markets, Audio.ad is the ideal partner for the launch of a2x in Latin America,” added Benjamin Masse, senior VP of advertising at Triton Digital. “We look forward to working with them to bring new publishers and audiences to the exchange to offer the best streaming platforms and Internet radio brands in one single buy.”