CES 2016: Samsung joins in multi-company ATSC 3.0 demonstration


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Rebecca Hawkes

| 08 January 2016




The terrestrial broadcast and receiving capabilities of the ATSC 3.0 standard are being demonstrated live at CES 2016 by Samsung, Sinclair Broadcast, ONE Media, Pearl TV and TeamCast.


The next generation TV (NextGen TV) partnership is showing the reception of ultra HD (UHD) high dynamic range (HDR) 4K content using ATSC 3.0 in a live streaming from a local TV network to a Samsung S-UHD TV with ATSC 3.0 receiver at the Las Vegas Convention Centre.

The over-the-air TV signal comes from a transmitter at Sinclair’s facility on Black Mountain near Las Vegas.

Samsung said the company was excited that “almost all parts” of the ATSC 3.0 standard have reached Candidate Standard status. “ATSC 3.0 will give TV broadcasters the ability to utilise and participate in the dazzling UHD and HDR 4K ecosystem,” said John Godfrey, senior vice president, public policy, Samsung Electronics America.

Mark Aitken, vice president of advanced technology, Sinclair Broadcast, added: “Enhancing our core television business with stunning content will attract more viewers and advertisers. Adding new capabilities will drive value and enhance revenue opportunities across our broadcast infrastructure.”

The ultra HD HDR demonstration follows the memorandum of understanding signed in June 2015 by Samsung, Sinclair and Pearl.

“ATSC 3.0 provides the opportunity for NextGen TV to transform the broadcast landscape,” said Kevin Gage, EVP strategic development and CTO, ONE Media. “We are only just beginning to scratch the surface of new B2B and B2C services that the NextGen broadcast platform will enable.”