Telefe finds ingredients for reality cooking show


Details

Juan Fernandez Gonzalez

| 12 January 2016




Telefe in Argentina is preparing its own reality cooking format for 2016, which is set to lead the channel's prime time.



The show, the casting of which is currently taking place, aims to attract audiences like its predecessor Master Chef, which was produced by Eyeworks Argentina for Telefe since 2013.

From its Ronda studios in Buenos Aires, the free-to-air (FTA) network presented its 2016 programming to advertisers, which will see well known faces such as Griselda Siciliani and Susana Giménez coming back to the network. As well as the entertainment format Hola y Adios, the BAFTA-winning format Gogglebox - commissioned by all3media at MIPCOM - and a new proposed fiction aim to keep the network as audience-leader this season.

The line-up was presented by Santiago Perincioli, commercial manager, María Emilia Rinaudo, commercial executive, and Andrea Kravanja, head of multi-platform business, among other Telefe executives.