Panavision seals German distribution deal


Details

Michelle Clancy

| 12 January 2016




Panavision has reached a distribution agreement with Ludwig Kameraverleih in Germany.



The rental facility will now be able to provide filmmakers in the region with Panavision's range of spherical and anamorphic lenses, including the Primo 70 series for larger sensor digital cameras. This partnership deepens Ludwig's portfolio of filmmaking gear and broadens Panavision's reach.

"It was important for Panavision to find a respected partner like Ludwig Kamera that shares our attention to customer service and detail," said Jeff Allen, managing director for Europe, Panavision. "Distributing our high-performance optics for digital cameras through Ludwig allows us to support filmmakers more effectively and efficiently in the region, which has seen a spike in production."

Regional and national government entities have taken progressive steps to make Germany an attractive location for international productions. Increased funding and the recent announcement of the expansion of Studio Babelsberg are just a few incentives designed to draw filmmakers to the area. Ludwig Kamera has locations throughout Germany, including Berlin, Cologne, Munich, Leipzig, Hamburg and Erfurt.

"Teaming up with Panavision is an important milestone for us" said Martin Ludwig, founder and CEO, Ludwig Kameraverleih. "It broadens our possibilities of service, and allows us to support national as well as international projects with the widest and best range of equipment available."