Dailymotion Exchange forges global video advertising partnership with Adform


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Joseph O'Halloran

| 14 January 2016




Global advertisers can now purchase in-stream inventory from online video firm Dailymotion’s premium private exchange directly through the Adform demand side platform.



Dailymotion Exchange (DMX), Dailymotion Advertising’s global and premium video marketplace, has completed an OpenRTB integration with Adform, enabling the latter’s global clients to access the second largest source of online video advertising in the world.

DMX’s premium video inventory is offered across desktop, mobile, tablet, game console, connected TV and other second-screen devices in more than 180 countries with enhanced targeting options. Buyers will also be able to bid on the open auction and create customised, private deals tailored to their business.

“Our recent partnership with Adform strengthens our efforts in establishing DMX as one of the leading in-stream inventory supplier in Europe and aims at reinforcing our position in Nordic countries” commented Damien Pigasse, chief revenue officer, Dailymotion. “Providing buyers with granular targeting solutions to deliver their campaigns within a premium environment is our main goal. Therefore, we have released a large portfolio of targeting packages per country, directly within Adform’s interface so that buyers have instant access to them through deal IDs.”

"We have a very close relationship with Dailymotion, and are delighted with the integration of their exchange into our Advertiser Edge buying platform,” added Adform product director Jesper Urban. “We believe that this move will enable both Dailymotion and Adform to provide market leading programmatic video advertising solutions to our clients worldwide, strengthening our unique platform even further.”