Arsenal taps Limelight for digital presence


Details

Michelle Clancy

| 14 January 2016




Arsenal Broadband, the entity behind the Arsenal Football Club’s online presence, has transitioned to the Limelight Orchestrate Delivery and Performance services.



Following the online video trend of increased consumption, avid fans of the popular UK football club frequently visit Arsenal.com for the latest match results, game schedules and profiles of their favourite players. Quick spikes in site traffic also occur when Gooners look for information about who is playing that day or for live match commentary, match results or post-match reports. Arsenal said that often without warning, up to 250,000 unique visitors must be served within a small window of time.

“If you haven’t got a CDN that protects you from traffic spikes that come at you like a big tsunami wave, you will find that you will have outages,” said John Dollin, senior systems and operations manager, Arsenal Broadband. “The Limelight support and implementation team never let us down. The transition from our previous CDN went so smoothly folks didn’t even know when we had moved over.”

“During a proof of concept phase, Limelight’s global private delivery network consistently out-performed the competition in each of the many key markets Arsenal Football Club needs to reach,” said Jonathan Smith, group vice president and managing director, EMEA, Limelight. “Once their decision was made, our planning and implementation team worked tirelessly to ensure the transition was seamless.”