ALT Digital Media recruits Ekalavya Bhattacharya as strategy head


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Rebecca Hawkes

| 15 January 2016




Balaji Telefilms’ digital arm ALT Digital Media Entertainment has appointed Ekalavya Bhattacharya as chief strategy officer.



Bhattacharya was previously AVP and head of digital for Viacom18’s MTV India, where he was responsible for expanding the channel’s digital footprint.

He will now help define the ALT’s corporate strategy for ensuring wider acceptability and success of its digital initiatives for online video.

“Ekalavya comes with very strong pedigree having done some amazing work at MTV in building their digital business. We believe his disruptive attitude and business smarts are a wonderful addition to the eclectic diversity in the fast growing ALT Digital Team,” said Sameer Nair, group CEO, Balaji Telefilms.

ALT’s CEO Nachiket Pantvaidya added: “We welcome Ekalavya to ALT – his experience and diverse skill sets will help us formulate and drive our strategy across our business operations. He will enrich the already strong team at ALT as we prepare to launch our service in India and globally.”

Following his appointment, Bhattacharya said: “Recent digital consumption patterns have made it necessary to introduce changes in the way content is created and offered to consumers and screenagers. As India’s leading production studio, Balaji Telefilms is in a unique position to utilise its creative capabilities for a digitally savvy audience. I am glad to be a part of ALT that stands for the alternate – alternate content and alternate screens.”