Chileans watch over three hours of pay-TV per day


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Juan Fernandez Gonzalez

| 16 January 2016




Pay-TV continues to gain popularity among Chileans, who now watch it 45 minutes more per day than five years ago, exceeding average free-to-air (FTA) consumption.



Every day, Chilean viewers sit in front of a TV for five and a half hours, according to the latest figures released by the Latin American Multichannel Advertising Council (LAMAC), although official figures set the average consumption time at four hours. Chileans use 3 hours and 20 minutes for pay-TV platforms and 2 hours 36 minutes for FTA TV.

Compared with 2010 figures, pay-TV's average audience share has grown by 60%, while FTA channels have dropped 20 percentage points.
While looking through population groups, pay-TV's audience has increased the most among low socio-economic status (share's figures are up by 110%), but remain with no major changes among them with higher status.

LAMAC's reports on Chile, which use figures from Nielsen IBOPE agency, have also shown millennials are increasingly consuming pay-TV in the Andean country.