Media Manifest Core spec released


Details

Michelle Clancy

| 19 January 2016




The US Entertainment Merchants Association (EMA) and Motion Pictures Laboratories (MovieLabs) have released a simplified schema for the delivery of media assets related to online motion picture and television content.



Jointly developed by the two parties with participation from EMA-member companies, the Media Manifest Delivery Core specification is derived from the more-encompassing Media Manifest specification and will be used to identify assets – such as video and audio files, trailers, subtitles, closed captions and images – that are delivered to an online distributor for a video title.

In doing so, the Media Manifest Delivery Core organises the ‘packaging’ of the multitude of files needed for online video and the various versions required in countries around the world to enable retailers to deliver and manage the user experience. The specification is designed to enable automation and allow online retailers to scale up global operations and deliver assets to over 100 countries with much greater efficiency and speed.

Key members of EMA have been working together to push this new standard in order to more rapidly scale up international expansion.

“The reality of getting online video from the content provider, through the retailer, and ultimately to the consumer is quite complex, and EMA is committed to identifying and promoting ways to generate greater efficiencies in the digital supply chain,” noted Mark Fisher, president and CEO of EMA. “The Media Manifest Delivery Core is a significant contribution to that effort and will help ensure the highest quality user experiences across all platforms. We were pleased to work with MovieLabs to help refine the Media Manifest Delivery Core.”