DishTV India takes HD tally to 50


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Rebecca Hawkes

| 21 January 2016




Indian direct-to-home (DTH) operator Dish TV now offers subscribers 50 high definition (HD) channels after adding sports channel Sony ESPN HD to its bouquet.



The pay-TV operator claims this is now the highest number of HD channels offered by any of India’s six private DTH players.

“DishTV has always taken a lead in enhancing the TV viewing experience for our audience ... The company not only has the first mover advantage in the DTH category and also will be accredited with the highest number of HD channels across the industry with a whopping 50 HD channels,” said Arun Kapoor, CEO, DishTV India.

“Our endeavour is to increase affinity with our audiences by providing them the choice of content they would like to watch. Latest trends suggest that the growth of the high definition category over the past year together with rising sales of flat panel TVs (LED/LCD) has added a new dimension to the superior HD viewing experience.”

The recently launched Sony ESPN HD channel is currently providing live broadcasts from the Australian Open in Melbourne – the first tennis Grand Slam tournament of the year.