Cisneros selects Creative Artist to develop US catalogue


Details

Juan Fernandez Gonzalez

| 22 January 2016




Cisneros Media and entertainment and sports agency Creative Artists Agency (CAA) have signed a representation agreement.



CAA will help Cisneros to develop new English-language series and content for US Hispanics television audiences, increasing Cisneros Media's catalogue of content, formats and scripts across multiple platforms.

“The US Entertainment industry is eager to find the next successful cross-cultural formats that can add diversity and at the same time engage multi-generational co-viewing experiences in the same household, especially with families of Hispanic background,” said Jonathan Blum, president of Cisneros Media.

“Cisneros Media has more than 50 years of successful television history and produced over 300 titles with proven ratings record and brings an incredible competitive advantage to its future partners with a variety of compelling stories. CAA brings the expertise we need to ensure these formats are properly introduced to the market and be presented to the right producers, networks and digital platforms based on a solid strategy,” Blum added.

“We are thrilled to represent Cisneros Media, as they set out to create high quality entertainment content across all platforms to serve the appetite of Latin viewers in the US television marketplace,” said CAA’s agent, Bruno del Granado.