EnterPlay adds BBC content for Brazil


Details

Juan Fernandez Gonzalez

| 22 January 2016




Following an agreement at NATPE, Brazil's streaming platform EnterPlay has taken on a variety of BBC content.



enterplay logoThrough its subsidiary BBC Worldwide, the British broadcaster has sold titles from its drama, natural history, science and kids’ portfolios, including Doctor Who, Sara and Duck and Walking with Dinosaurs.

“Adding our content to streaming platforms like EnterPlay is essential for BBC Worldwide's strategy in Brazil and Latin America, as it strengthens our brand in the region and increases international audience for our titles,” said Anna Gordon, executive VP, BBC Worldwide, Latin America/US Hispanic.

“This agreement is fundamental as it takes high quality content to our users across the country,” added Jorge Salles, head of operations, EnterPlay. “This company was created to democratise access to entertainment, with affordable prices and a platform available for every kind of connected device.”

The deal with the video-on-demand (VOD) platform comprises over 40 titles including Sherlock, Ripper Street and Misfits, documentaries like How Nature Works, Wild Brazil and Sugar vs. Fat, science content like Operation Wilde and Human Universe and kids’ programming such as ZingZillas and Little Robots.