Vubiquity to manage VOD distribution for three indie networks


Details

Michelle Clancy

| 22 January 2016




Vubiquity is to manage video-on-demand (VOD) content distribution for three growing independent networks: Bright TV, Grokker and RIDE TV.



Spanning a range of content, demographics and distribution platforms, the agreements bolster Vubiquity’s content library containing over 100,000 unique titles for multiscreen distribution. The company will provide a broad set of distribution services including the ingest, content prep, asset management, transcoding and provisioning services.

“Our priority is to bring as much premium content to audiences on every screen,” said Gabriel Berger, EVP, sales, Vubiquity. “With consumers’ increasing demand for specific programming, our partnerships with these three independent networks expand their reach so they are able to exploit their great content across a diverse audience and gain awareness for these unique categories.”

The announcement comes amidst a string of exclusive VOD deals secured in recent months, including an international subscription video-on-demand (SVOD) partnership with AwesomenessTV in December to help it expand into the Middle East, Africa, South Eastern Europe and Latin America.

Vubiquity will support: the launch of Bright TV, a new network specialising in children’s content with an educational and learning-based mission, to both traditional and next-generation content platforms; the launch of a SVOD service for Grokker, a network specialising in yoga, meditation and personal wellbeing, on a major multichannel video programming distributor (MVPD); and the launch of RIDE TV, a lifestyle network for horse enthusiasts, on DISH Network and other MVPDs.

“Bright TV is a network for our next generation of children that requires a next-generation content management and delivery partner,” said Patrick Jacobs, president, Bright TV. “With Vubiquity, we found just that. Their technology will allow us to seamlessly reach young audiences on both traditional and new media platforms in a variety of engaging ways.”