Ericsson launches broadcast business intelligence toolkit


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Editor

| 22 January 2016




Looking to offer TV and media firms a way to make big business from big data, Ericsson has unveiled a data analysis toolkit which it claims allows companies to aggregate, analyse and act upon large amounts of data.



RTVN 22 Jan 2016 Ericsson 2The broadcast technology and services provider says that in the current multiscreen, on-demand broadcast world, content owners, broadcasters and TV service providers require an analytics solution capable of delivering accurate business intelligence. Indeed, it goes so far as to suggest that to remain relevant, media players need to not only ensure their delivery channels are performing optimally, but also understand what their users want, what they value most and what they don't need or appreciate.

Aiming to address these needs, Ericsson's new Integrated Video Insights is said to allow it to transform media industry customer ecosystems, technology platforms, business processes and networks spanning ‘all’ operational, commercial and customer care aspects of the media business.

By using Integrated Video Insights, Ericsson is confident that media players can improve their content commercialisation strategy, identify the investments required to increase average revenue per user, and ensure their content is consumed under optimal conditions.

“As media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360 degree overview of their business,” explained Jean-Philippe Poirault, head of consulting and systems integration at Ericsson. “They need to understand and improve everything from the quality of their service to their customers' content preferences and quality of experience. With Integrated Video Insights, they can anticipate future operational needs, respond quickly to real-time issues, implement advanced, proactive customer care flows, and ultimately make better business decisions.”