Spanish slate works for US Discovery


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Juan Fernandez Gonzalez

| 24 January 2016




Discovery has shown audience growth for the second year in a row on its US Hispanic networks En Español and Familia.



According to Nielsen data, both channels had grown by 4% at the end of 2015 compared with the previous year in the core demographic of adults aged 18-49 during prime-time.

Boosted by series like Texas Trocas, Mexicánicos, and adventure shows such as Alaska: La Última Frontera, and Supervivencia al Desnudo, Discovery en Español closed 2015 leading on Thursday and Monday nights among Spanish-language pay-TV networks in the US.

Discovery Familia registered its fourth year of consecutive growth, achieving increases among women aged 18-49 (up 40%) and women and men aged 18-49 (up 44%). The channel ended 2015 as the fourth preferred Spanish-language cable network for women aged 18-49.

“The consecutive ratings success of our portfolio confirms the effectiveness of our content strategy, which has carved an important place among Latino viewers,” said Angela Recio Sondon, Discovery US Hispanic's content VP.