Metrological expands Americas executive team


Details

Michelle Clancy

| 24 January 2016




Metrological has announced two executive appointments that expand the company’s sales and technical support for North and South America.



Michael Pohl has joined the company as strategic advisor, and Wouter van Boesschoten has been named as VP of technology and innovation.

Pohl will focus on business development activities in North and South America and provide strategic direction for the company’s expansion into this market, working closely with Jeroen Ghijsen, CEO of the company. van Boesschoten will head Metrological’s technology development and lead technical support for key customers in North America, reporting to Albert Dahan, CTO, Metrological.

“Michael and Wouter have the right skill set to help us serve our existing base in the Americas and to take advantage of the tremendous opportunity for Metrological in the region,” said Ghijsen. “The future of TV is app-centric and multichannel video programming distributors (MVPDs) are coming to us to take the next steps in their TV app strategies. They are adopting application framework technology that streamlines app deployment and gives them the flexibility to deliver personalised TV app experiences on any device.”

The move comes as the company continues to build out its portfolio. In August, it released a set of TV app store management tools to enable pay-TV operators to customise app store line-ups based on live events and household viewing habits, as well as integrate app billing and transactions.